Monday, 11 May 2015

Degree & Post Degree Portfolio

3 Dimensional Leaflet Design
Illustration, Adobe-Photoshop, drawing

The aim of this promotional leaflet is to sell the Vitra international furniture collection in a dynamic way. The design reflects the 3 Dimensional aesthetics of a contemporary furniture design range. Influences for the leaflet design include the architecture of Tate Modern and exhibition designs.

The furniture designs use illustration techniques taken from rough sketches and mock-ups and then rendered in Photoshop.

The project was difficult to do and involved a lot of experimental work which pulled the project together well. Vitra is a growing international furniture design company and I have helped distribute some of their products in my field of work.


Experimental Logo

3D View

Flat


D&AD Brief
Graphic Design, Adobe-Photoshop, drawing

Design a contemporary 3D Toy for a boy or girl aged 3-8 years that encourages interaction and imaginative play.

The designs started off as a rough sketch using just pencil and paper. I then carefully drew over the template using a felt tip. The template was scanned, then edited in photoshop. I used the measuring tools in photoshop, such as the polygonal lasso tool and rectangular marquee tool to neaten up the edges and the painting tools. I had to create a few layers for the logo using the layer styles; such as stroke, inner shadow and drop shadow to make the objects stand out and the text was layered on top. Designs were saved using JPEG format and also psd for re-editing.

The development and mock-ups lead to a pleasing and workable solution for this project.


Cut out template

Directions

Packaging Design: Front

Packaging Design: Contents

Packaging Design: Back


3D view of finger puppet


Re-designing Bentley Tile Centre
Logo Design, Adobe-Photoshop

My client wanted a new logo design for Bentley Ceramics called "Bentley Tile Centre." The goal was to make the logo look more colourful and attractive to attract new customers. I did a few samples for my client.

I created the designs using Adobe Photoshop CS4. I used Eurostyle font in Bold and Regular in text sizes 72 and 30 at a resolution of 150 pixels/ inch. Images saved in JPEG format.


Version 1

Version 2

Version 3

Version 4

The original leaflet design

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